FOLKS
FOLKS
FOLKS
Turning “When?” into Let’s go.”
Turning “When?” into Let’s go.”
Most plans don’t falls apart because people lose interest -
they fall apart because schedules don’t align.
Most plans don’t falls apart because people lose interest - they fall apart because schedules don’t align.
Most plans don’t falls apart because people lose interest -
they fall apart because schedules don’t align.
2 - 4 Weeks
Product Designer
UX Strategy
UI
Interaction Design
Setting the direction.
Setting the direction.
Setting the direction.
Establishing the problem, product vision, and design goals that shaped the foundation of Folks.
Establishing the problem, product vision, and design goals that shaped the foundation of Folks.
Establishing the problem, product vision, and
design goals that shaped the foundation of Folks.
01
KICKOFF
Why getting together feels harder than it should. Coordinating schedules across multiple people often leads to delays, uncertainty, and endless back-and-forth conversations.
Key outcome
Aligned goals and clear project direction
01
KICKOFF
Why getting together feels harder than it should. Coordinating schedules across multiple people often leads to delays, uncertainty, and endless back-and-forth conversations.
Key outcome
Aligned goals and
clear project direction
02
PROJECT BRIEF
Whether it’s a study session, team gathering, or weekend hangout, finding a time that works for everyone can be a challenge. Folks simplifies planning by helping people coordinate availability in one place.
Key outcome
Well-defined scope and project roadmap
02
PROJECT
BRIEF
Whether it’s a study session, team gathering, or weekend hangout, finding a time that works for everyone can be a challenge. Folks simplifies planning by helping people coordinate availability in one place.
Key outcome
Well-defined scope and
project roadmap
03
PROBLEM
Coordinating a group often means juggling multiple conversations before a date is ever finalised.
The more people involved, the harder scheduling becomes.
Key outcome
Problem definition backed by insights
03
PROBLEM
Coordinating a group often means juggling multiple conversations before a date is ever finalised. The more people involved, the harder scheduling becomes.
Key outcome
Problem definition
backed by insights
04
GOAL
Design an event planning experience that simplifies scheduling and helps groups reach decisions faster.
Key outcome
Measurable goals and success metrics
04
GOAL
Design an event planning experience that simplifies scheduling and helps groups reach decisions faster.
Key outcome
Measurable goals and
success metrics
05
VISION
Transform group planning from scattered conversations into one collaborative experience.
Key outcome
Inspiring vision and future state blueprint
05
VISION
Transform group planning from scattered conversations into one collaborative experience.
Key outcome
Inspiring vision and
future state blueprint
Where coordination breaks down.
Where coordination
breaks down.
Where coordination breaks down.
From scheduling overload to availability friction, users struggle to align schedules and
make decisions efficiently.
From scheduling overload to availability friction, users struggle to align schedules and make decisions efficiently.
From scheduling overload to availability friction, users struggle to
align schedules and make decisions efficiently.
Scheduling Overload —
Coordinating everyone’s schedule often becomes more difficult than planning the event itself.
Scheduling Overload —
Coordinating everyone’s schedule often becomes more difficult than planning the event itself.
Scheduling Overload —
Coordinating everyone’s schedule often becomes more difficult than planning the event itself.
Availability Friction —
Sharing availability can feel inconvenient, leading to delayed or incomplete responses.
Availability Friction —
Sharing availability can feel inconvenient, leading to delayed or incomplete responses.
Availability Friction —
Sharing availability can feel inconvenient, leading to delayed or incomplete responses.
Availability Decisions —
Shared availability still requires manual effort to identify the best meeting time.
Availability Decisions —
Shared availability still requires manual effort to identify the best meeting time.
Availability Decisions —
Shared availability still requires manual effort to identify the best meeting time.
Two journeys. One shared goal.
Two journeys.
One shared goal.
Two journeys. One shared goal.
The flow below maps how organizers and participants collaborate to plan an event.
The flow below maps how organizers and
participants collaborate to plan an event.
The flow below maps how organizers and participants collaborate to plan an event.
Designing for clarity and collaboration.
Designing for clarity
and collaboration.
Designing for clarity and collaboration.
A streamlined planning experience that centralizes availability sharing and helps users move
from coordination to confirmation.
A streamlined planning experience that centralizes availability sharing and helps users move
from coordination to confirmation.
A streamlined planning experience that centralizes availability sharing
and helps users move from coordination to confirmation.
Scheduling overload :(
Scheduling Becomes the Organizer’s Burden
Event plan interaction
Streamlined coordination :)
Designed a scheduling-first workflow that centralizes responses, reducing manual coordination and simplifying event planning.
Scheduling overload :(
Scheduling Becomes the Organizer’s Burden
Event plan interaction
Streamlined coordination :)
Designed a scheduling-first workflow that centralizes responses, reducing manual coordination and simplifying
event planning.
Scheduling overload :(
Scheduling Becomes the Organizer’s Burden
Event plan interaction
Streamlined coordination :)
Designed a scheduling-first workflow that centralizes responses, reducing manual coordination and simplifying event planning.
Availability friction :(
Response hesitation creates scheduling delay.
Share Availability
seamless availability :)
Created a lightweight availability sharing experience that lets participants simply select when they’re available without unnecessary conversations.
Availability friction :(
Response hesitation creates scheduling delay.
Share Availability
seamless availability :)
Created a lightweight availability sharing experience that lets participants simply select when they’re available without unnecessary conversations.
Availability friction :(
Response hesitation creates scheduling delay.
Share Availability
seamless availability :)
Created a lightweight availability sharing experience that lets participants simply select when they’re available without unnecessary conversations.
availability decision :(
availability decision :(
availability decision :(
Availability is shared, but scheduling remains manual.
Availability is shared, but scheduling remains manual.
Availability is shared, but scheduling remains manual.
Availability hub
Decision support :)
Decision support :)
Designed an Availability Hub that identifies the best shared time slots based on participant availability.
Designed an Availability Hub
that identifies the best shared time slots based on participant availability.
Designed an Availability Hub that identifies the best shared time slots based on participant availability.
Coordination feel effortless.
Coordination feel effortless.
Coordination feel effortless.
By centralizing availability and surfacing matching schedules, Folks transforms planning from a fragmented task into a collaborative experience.
By centralizing availability and surfacing matching schedules, Folks transforms planning from
a fragmented task into a collaborative experience.
By centralizing availability and surfacing matching schedules, Folks transforms
planning from a fragmented task into a collaborative experience.
Lessons from simplifying complexity.
Lessons from simplifying complexity.
Lessons from simplifying complexity.
Designing Folks required balancing organizer needs, participant expectations, and scheduling constraints within a single workflow.
Designing Folks required balancing organizer needs, participant expectations, and scheduling constraints within a single workflow.
Designing Folks required balancing organizer needs, participant expectations, and
scheduling constraints within a single workflow.
Beyond scheduling, it’s about reducing friction.
Beyond scheduling, it’s about reducing friction.
Beyond scheduling, it’s about
reducing friction.
This project reinforced how thoughtful workflows, clear communication, and user control can shape more confident decision-making.
This project reinforced how thoughtful workflows, clear communication, and user control canshape more confident decision-making.
This project reinforced how thoughtful workflows, clear communication, and
user control can shape more confident decision-making.
The Journey Continues ...️
The Journey Continues ...️
The Journey Continues ...️
Future iterations could explore real-world validation, calendar integrations, and
enhanced scheduling capabilities to further refine the experience.
Future iterations could explore real-world validation, calendar integrations, and enhanced scheduling capabilities to further refine the experience.
Future iterations could explore real-world validation, calendar integrations,
and enhanced scheduling capabilities to further refine the experience.